The one that makes you use buzzwords you’d never say out loud, craft meandering emails that customers immediately unsub to.
The one that customers cringe at.
It’s a turn off (sorry).
At worst, customers won’t find you. On the off-chance they do, they’ll roll their eyes all the way to your competitor. Big yikes.
Talking AT the reader instead of having a conversation with them. Overusing words you’d never say in real life. Content devoid of any personality. Vague buzzwords instead of plain English explaining how you’re gonna solve their problem.
It takes a helluva lot of time to plan, create, and deliver the right kinds of content to the people who want it.
First, you have to get your business in front of the right audience. Then entice them in to see if they’re a good fit.
But then there’s keeping your audience involved, appreciated, and interested so they have a reason to stick around for the long haul.
This means finding the expertise, time, and effort to create a content schedule full of relevant topics, tying these into your business goals, writing explainer video scripts, blog posts, course materials, worksheets, social media graphics, articles, emails…
That’s a lot for a busy business owner to take on.
Fortunately, I’m here to help you.
Content marketing is the art of storytelling for your business.
Instead of only paying for ads that serve you for the amount of time they’re running, content marketing is a natural way to build credibility, a positive reputation, and serve your readers for a long time to come.
It’s three times as effective as traditional advertising (yeah, I know, right?)
In short, it’s because you create thoughtful, helpful content which attracts your ideal customer. And as they get to know you through blog posts, email newsletters, explainer videos, and other content, they warm to you and are more likely to buy from you.
Having lots of helpful content also positions you as an expert in your industry, an approachable company with values your readers care about, aaaand increases traffic.
Do you have a content marketing plan? I know you know the importance of having one, so let’s get started today.
I’m from a town in East Anglia that you’ve probably never heard of. When I’m not working on levelling up your business, I’m usually reading fantasy or crime thriller fiction, crocheting, jamming to synthwave, heavy metal, or post-hardcore music, video gaming (at home or away at an event somewhere), or hanging out with my pup, kitty, or husband (not necessarily in that order, I swear).