Hi, I’m Francesca.

Based in East Anglia, I’ve worked with businesses across the world on a freelance basis since 2011. 

I love to help positive, joyful and creative brands manage their online communities, create engaging and fun content, and make communicating online easier!

When I’m not working on levelling up your business, you’ll usually find me with a cup of strong coffee in hand, reading a crime thriller or indulging in one of my many creative pastimes (at least that’s how I justify my yarn stash!)

Want to work with me on growing your online community? 

Book some time with me >


Here’s some of my work

For freelancers

Co-host for the ‘Dear GUAVABEAN’ Podcast, an agony aunt advice show for struggling freelancers

Customer Service as a Niche? It Can Be Done, Here’s How | Blog guide for WAVA

How to Write a Winning Proposal | blog guide for GUAVABEAN

Common Myths About Freelancing | blog guide for GUAVABEAN

Networking for Freelancers | blog guide for GUAVABEAN

Gaming & TV

Plasticine, Not Pixels | Issue 7 – Six-page feature about handmade video games for Wireframe Magazine

The Best PC Builds for Upcoming AAA Games | Buyer’s guide for WePC

Improbable’s Bill Roper Is Keynote Speaker At GameAnglia | Press release for East of England’s largest game development conference


Why You Need to Watch Netflix’s Final Space | Blog post for ForeverGeek

5 Creepiest Indie Horror Games to Play With The Lights Off | Blog post for Geek Girls Pen Pals

Cliques | Issue 7 | Article for Analog Zine

You deserve happy customers queuing round the block.

But I know what you’re thinking…

It takes a helluva lot of time to plan, create, and deliver the right kinds of content to the people who want it.

Then there’s keeping your audience involved, appreciated, and interested so they have a reason to stick around for the long haul.

This means finding the expertise, time, and effort to create a content schedule full of relevant topics, tying these into your business goals, writing explainer video scripts, blog posts, course materials, worksheets, social media graphics, articles, emails…

*gulps coffee*

That’s a lot for a busy business owner to take on.

Fortunately, I’m here to help you.


‘Do no harm, take no sh*t’. Pretty much the motto of a community manager!