About Francesca

I’m a freelancer hailing from a little town in East Anglia (that you’ve probably never heard of). I love to help businesses manage their online communities, create engaging and fun content, and make communicating online easier. 

When I’m not working on levelling up your business, you’ll find me with my nose buried in a crime thriller, crocheting, jamming to synthwave or heavy metal, playing games, or playing some sort of folk instrument!

Here’s some of my work

For freelancers

Co-host for the ‘Dear GUAVABEAN’ Podcast, an agony aunt advice show for struggling freelancers

Customer Service as a Niche? It Can Be Done, Here’s How | Blog guide for WAVA

How to Write a Winning Proposal | blog guide for GUAVABEAN

Common Myths About Freelancing | blog guide for GUAVABEAN

Networking for Freelancers | blog guide for GUAVABEAN

Gaming & TV

Plasticine, Not Pixels | Issue 7 – Six-page feature about handmade video games for Wireframe Magazine

The Best PC Builds for Upcoming AAA Games | Buyer’s guide for WePC

Improbable’s Bill Roper Is Keynote Speaker At GameAnglia | Press release for East of England’s largest game development conference


Why You Need to Watch Netflix’s Final Space | Blog post for ForeverGeek

5 Creepiest Indie Horror Games to Play With The Lights Off | Blog post for Geek Girls Pen Pals

Cliques | Issue 7 | Article for Analog Zine

You deserve happy customers queuing round the block.

And you know that both reeling new customers in, and then keeping them for the long haul, is a big ask.

If you’re here, you probably struggle with one (or more) of the following:

  • Your written, video, and audio content is not giving you the results you want
  • You don’t know the best way to manage customer communication
  • Your online communities are running wild and have no moderation

I know what you’re thinking…

It takes a helluva lot of time to plan, create, and deliver the right kinds of content to the people who want it.

First, you have to get your business in front of the right audience. Then entice them in to see if they’re a good fit.

But then there’s keeping your audience involved, appreciated, and interested so they have a reason to stick around for the long haul.

This means finding the expertise, time, and effort to create a content schedule full of relevant topics, tying these into your business goals, writing explainer video scripts, blog posts, course materials, worksheets, social media graphics, articles, emails…

*gulps coffee*

That’s a lot for a busy business owner to take on.

Fortunately, I’m here to help you.


What exactly is content marketing?

Content marketing is the art of storytelling for your business.

Instead of only paying for ads that serve you for the amount of time they’re running, content marketing is a natural way to build credibility, a positive reputation, and serve your readers for a long time to come.

It’s three times as effective as traditional advertising (yeah, I know, right?) 

In short, it’s because you create thoughtful, helpful content which attracts your ideal customer. And as they get to know you through blog posts, email newsletters, explainer videos, and other content, they warm to you and are more likely to buy from you.

Having lots of helpful content also positions you as an expert in your industry, an approachable company with values your readers care about, aaaand increases traffic.


Do you have a content marketing plan? I know you know the importance of having one, so let’s get started today.