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Meet Francesca Harrall

let's power-level your content and save you time and money in the process.

Hi! I write exclusively for businesses and creative types in the eCommerce, Technology, and Gaming sectors.

I've been published online and in print, and my work has helped readers across the world feel valued, inspired, helped, and yes - persuaded.

Are you in one of these industries and need to team up with an expert who can help:

  • Generate fascinating content and addictive copy?

  • Spit out new blog topics left, right, and centre?

  • Transform customer and fan feedback into helpful knowledgebase or FAQ articles?

  • Consistently turn strangers or your brand into cheerleaders?

Thought so - because why else would you have read this far? 🤓

Why do you need copy?

I know what you're thinking...

"Why is copy important?"

Here's the thing:

These days, it's not enough to just invent an amazing product, service, or event, and expect flocks of people to hammer down your door.

You need to establish an online presence - one that's genuine, warm, and trustworthy.

The trouble with many businesses in your position is that they pay a ton for advertisments and not much else.

Ads are a valuable tool in getting new traffic, but it's not the end of the story.

Don’t believe me? Here are some fun facts:

“Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.” — Hubspot

“Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine.” — Hubspot

“Bloggers are 74% more likely to get strong results if they repeatedly update their old blog posts, even though only 55% of bloggers do this. In some cases, updating an old blog post can improve overall traffic by as much as 402%” - Orbit Media

“Bloggers are 74% more likely to get strong results if they repeatedly update their old blog posts, even though only 55% of bloggers do this. In some cases, updating an old blog post can improve overall traffic by as much as 402%” - Orbit Media

“68% of consumers have a more positive view of a brand after consuming that brand’s content.” - Point Visible

“68% of consumers have a more positive view of a brand after consuming that brand’s content.” - Point Visible

Copy fleshes out your online spaces, and does many different jobs.

Copy can be:

  • The social media posts that fans react to and share with their friends

  • The blog posts that gain you website traffic

  • The knowledgebase or FAQ pages that customers long for to help solve their problems

  • The descriptions of your game, app, platform, or software that help people understand how it works

  • The landing pages that show your visitors why they can't live without what you're offering

Copy positions you as the expert in your field.

It connects strangers with your brand, familiarises them with what you're about (and WHY you exist) so they can get to know you - and turn into a customer.

Copy is like your big first impression to your future fan or customer.

Here's what happens if you don't invest in quality copy and content:

  • People don't understand what you're offering - and leave

  • They get annoyed having to search for the help they need - yup, and leave again

  • No one can find you on social media, and if they do and the posts are sporadic, they might assume you're out of business and go to your competitor

But here's the issue...

Copy takes a helluva lot of time, effort, brainpower, and hair-pulling to get right. Then when you've got it right, you have to keep at it, because consistency is key in keeping readers interested.

And you'd much rather be running your business, wouldn't you?

Here's why I'm the right freelance copywriter for your business:

  • Like you, I truly care about what customers and fans think

  • I'm easy to get on with, and never afraid of your feedback

  • I am fully insured with Professional Indemnity insurance, so you know I take your business as seriously as my own

  • I've worked with globally recognised companies like carwow, 99designs, Hairy Bikers, Raspberry Pi (and the less recognised, but just as lovely brands, too!)

You also get:

A proofreader Yes, I ensure that your content is free from errors. I use my own eye for this and some wonderful AI too, just to make sure.

An editor to benefit the reader, I want the copy I create to be as easy to understand as possible.

A researcher for when you need credible, accurate information to support your copy.


So: What are you waitin' for?

Get in touch and let’s get started right now!

Email: hello@francescaharrall.com



about francesca

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When I’m not levelling up your business, I can often be found playing video games - indie adventures, mostly - crafting cosy gifts from crochet and sewing, reading fantasy fiction and sci-fi, travelling to gaming events, learning to bullet journal, drinking strong coffee, and tinkling away on guitar and ukulele.